Stories

Scoopable Success: How Krimmy Thickshakes Is Turning India’s Favorite Desserts Into a Scalable Indulgence Brand

• ByStartupStory     |    March 9, 2026

Founded by Reshaf Khandelwal, the Hyderabad-based dessert startup blends Indian sweet nostalgia with rich thickshakes, expanding to nine outlets and now exploring strategic investment for national growth.

Reimagining Thickshakes as a Dessert Experience

What if a thickshake wasn’t just a drink, but an experience? That idea sparked the creation of Krimmy Thickshakes, a brand dedicated to crafting indulgent, spoon-worthy thickshakes that blur the line between beverage and dessert.

As India’s dessert culture continues to evolve, Krimmy Thickshakes has carved out a distinctive niche by transforming thickshakes into rich, creamy indulgences inspired by beloved Indian sweets and premium chocolate blends. By reimagining classics like Motichoor Laddu, Kaju Katli, and Rasmalai in thickshake form, the brand blends nostalgia with innovation, offering customers a familiar taste in a completely new and decadent format.

The brand recently gained national recognition after appearing on Shark Tank India Season 5, where its indulgent thickshake concept and viral Choco Bar Thickshakes captured the attention of both the Sharks and millions of viewers across the country. The episode continues to gain traction through repeat telecasts and online discussions, further strengthening the brand’s visibility among dessert lovers.

At the heart of the brand lies a simple philosophy:
“At Krimmy Thickshakes, we don’t sell beverages – we serve desserts in a glass.”

From Rayagada to Building a Dessert Brand

Krimmy Thickshakes was founded by Reshaf Khandelwal (37), whose roots trace back to Rayagada, Odisha, where his parents still reside. A graduate of GITAM (Gandhi Institute of Technology and Management), Visakhapatnam, Reshaf completed his education in 2010 before stepping into entrepreneurship.

During the uncertainty of the COVID period, while dealing with personal health challenges and growing family responsibilities, Reshaf decided it was the right time to finally pursue his long-standing dream of building a distinctive dessert brand.

With strong support from his family, he launched Krimmy Thickshakes with a simple but powerful vision – create thickshakes so rich, creamy, and indulgent that customers would enjoy them with a spoon rather than just a straw.

During this journey, his wife Ruchita Khandelwal played a pivotal role in building the foundation of the brand. From supporting operational decisions to being a strong emotional pillar during challenging phases, her contribution has been instrumental in shaping Krimmy Thickshakes into what it is today.

Overcoming Early Challenges

Like many emerging food startups, the early journey of Krimmy Thickshakes came with its share of challenges. Thickshakes as a dessert category were still relatively unfamiliar to many customers, making it difficult to quickly build a loyal customer base.

To introduce customers to the concept, the brand initially offered a four-day free thickshake trial, relying heavily on word-of-mouth marketing to generate curiosity and awareness.

A key turning point came when a blog feature highlighted the brand, bringing Krimmy Thickshakes into the spotlight and driving increased customer interest. Encouraged by the response, the team began investing more actively in digital marketing and social media, helping the brand gain momentum and reach a wider audience.

A Menu Crafted for Indulgence

Krimmy Thickshakes has built its reputation around creative dessert fusion thickshakes, bringing together beloved Indian sweets and global flavours.

Some of its signature creations include:

Motichoor Laddu Thickshake

Kaju Katli Thickshake

Rasmalai Thickshake

Strawberry Biscoff Thickshake

Lotus Biscoff Thickshake

Alongside these dessert-inspired creations, the brand also offers fruit-based thickshakes, dry fruit blends, dark chocolate indulgence variants, Oreo creations, premium cold coffees, hot melting brownies, and rich hot chocolates.

The brand is also widely known for its viral Choco Bar Thickshakes, including Mango Choco Bar, Hazelnut Choco Bar, and Almond Choco Bar, which quickly became strong customer favourites.

Growing Presence Across India

Today, Krimmy Thickshakes operates nine outlets across India, steadily expanding its presence in the country’s fast-growing dessert and quick-service restaurant (QSR) market.

The brand currently operates:

Seven outlets in Hyderabad

One outlet in Kolkata

One outlet in Raipur

This growing footprint reflects the brand’s ability to replicate its indulgent dessert experience across multiple cities while maintaining consistency in taste, quality, and customer experience.

A New Expansion Vision

As the company enters its next phase of growth, Krimmy Thickshakes is redefining its expansion strategy. Instead of relying purely on traditional franchising, the brand is now seeking business partners who share the same commitment to quality, customer experience, and brand values.

All outlets operate under centralized guidance and are supported by the core team through structured operational audits conducted every three months, ensuring consistent taste, operational standards, and service quality across locations.

This model allows Krimmy Thickshakes to maintain strict quality control while scaling its operations responsibly.

Exploring Strategic Investment for National Growth

With increasing brand recognition, a proven product concept, and expanding customer demand, Krimmy Thickshakes is now exploring strategic investment opportunities to accelerate its national expansion.

The company aims to strengthen its presence in major Indian cities, expand its outlet network, and continue innovating within the dessert beverage segment. Investors and strategic partners interested in India’s rapidly growing dessert and QSR ecosystem may find strong potential in the brand’s scalable model and unique product positioning.

Looking Ahead

From its roots in Rayagada, Odisha, to building a multi-city brand headquartered in Hyderabad, Krimmy Thickshakes represents a new generation of Indian dessert startups driven by creativity, indulgence, and memorable customer experiences.

What started as a bold entrepreneurial leap during uncertain times has grown into a distinctive dessert brand known for its scoopable thickshakes, innovative flavours, and unique dessert concepts.

As the brand continues to expand, Krimmy Thickshakes is not just selling thickshakes – it is building a new dessert culture where indulgence, nostalgia, and innovation come together in every scoop.

Follow Startup Story