YouTube, Lazada partner on shopping affiliate program in Indonesia
- ByStartupStory | November 5, 2025
YouTube and Lazada have recently announced a strategic partnership introducing a shopping affiliate program tailored for the Indonesian market. This collaboration allows content creators and influencers on YouTube to seamlessly recommend Lazada products within their videos, enabling viewers to purchase featured items directly with just a few taps. This integration aims to harness the growing trend of social commerce in Indonesia by linking engaging video content with e-commerce transactions.
The program is designed to empower creators by providing them with affiliate commissions for sales generated through their videos, thus incentivizing authentic product promotion and deeper engagement with their audiences. YouTube’s extensive user base combined with Lazada’s strong e-commerce infrastructure in Indonesia makes this partnership poised to drive significant growth in content-driven shopping experiences.
Earlier in 2025, Lazada had committed over $100 million to boost its affiliate program and creator commerce initiatives across Southeast Asia, including Indonesia. This investment is part of Lazada’s broader effort to support sellers and brands with enhanced digital marketing tools, personalized promotions, and AI-powered shopping companions to maximize sales during major shopping festivals such as 11.11 and beyond.
Indonesia’s e-commerce market continues to expand rapidly, with internet penetration and mobile shopping adoption fueling new consumer behaviors. YouTube and Lazada’s partnership captures this opportunity by bridging entertainment and retail, enabling creators to become vital partners in the digital shopping ecosystem.
In summary, the YouTube-Lazada shopping affiliate program launch in Indonesia exemplifies the evolving synergy between video content and e-commerce, offering creators new monetization avenues while enhancing online shopping experiences for Indonesian consumers.
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