US video platform Rumble to buy Northern Data at $767m
- ByStartupStory | November 11, 2025
U.S.-based video-sharing platform Rumble is set to acquire German artificial intelligence cloud computing company Northern Data in an all-stock transaction valued at approximately $767 million. The deal will give Rumble control over Northern Data’s expansive data center operations and advanced computing infrastructure, including about 22,400 Nvidia GPUs. Northern Data shareholders will receive 2.0281 newly issued Rumble Class A shares for each Northern Data share, resulting in Northern Data shareholders owning about 30.4% of Rumble after the merger closes.
This acquisition marks a pivotal expansion for Rumble, traditionally known for hosting social video content including former President Donald Trump’s Truth Social, into the broader AI and cloud infrastructure market. The integration of Northern Data’s Taiga and Ardent business units will enable Rumble to build a more scalable, vertically integrated platform capable of supporting AI workloads, media streaming, and enterprise services.
The deal is also supported by Tether, the stablecoin issuer which is a significant investor in Rumble, announcing a $150 million GPU leasing agreement with the combined entity, along with $200 million in tax liability support. This partnership strengthens Rumble’s presence in the crypto ecosystem and reinforces its strategy to become a technology powerhouse at the crossroads of digital media, blockchain, and cloud computing innovation.
Northern Data will delist from the Frankfurt Stock Exchange following the transaction’s completion, which is expected by mid-2026 pending regulatory approval and shareholder consent. The acquisition is seen as a transformative move to elevate Rumble’s infrastructure capabilities and growth trajectory.
Follow Startup Story
Related Posts
