Startups

This B2B aggregator helps FMCG brands increase their pastoral footmark

• ByStartupStory     |    January 30, 2022

Entrepreneur Sanjay Kaul was delighted with his work at Impact Communication, a marketing and advertising company he’d innovated in 1999. Still, a destined request from a customer-led him into the last- afar channel improvement (LMCE) space.

“ In 2015, we got accreditation from a customer called Reckitt Benckiser to help them expand their distribution footmark. It was a veritably strange accreditation for a communication agency to shoulder

Entrepreneur Sanjay Kaul turned into satisfied together along with his paintings at Impact Communication, advertising and marketing and marketing employer he had based in 1999. However, a fated request from a patron led him into the last-mile channel enhancement (LMCE) space.

“In 2015, we were given a mandate from a patron referred to as Reckitt Benckiser to assist them to enlarge their distribution footprint. It turned into an abnormal mandate for a verbal exchange employer to undertake,” Sanjay tells YourStory.

He adds, “Since we had an excellent dating with them, we said, “fine, we`ll move ahead.” WhileWhile we had the bandwidth, distribution turned into now no longer our forte.”

This request translated into LMCE B2B aggregator startup Xpand, which connects retailers, franchises, and groups on an unmarried platform to remedy their last-mile demanding situations in rural India.

Delhi-primarily based Xpand turned into based in March 2021 with the aid of using Sanjay, alongside enterprise veterans Sanjay Panigrahi, Sankalp Potbahre, Pradeep Kaul, and Nidhi Singh.

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