Sustainable Lifestyle Brand Adyaway receives funding from ah! Ventures

• ByStartupStory     |    March 8, 2022

Adyaway’s First Gear Platform receives an undisclosed investment from ah! Ventures. It is an e-commerce website that sells over 75 spices in categories such as vegan, vegetarian, non-vegetarian, daily spices, and gourmet salts to meet Indians’ daily culinary needs.

Adyaway is a sustainable lifestyle brand situated in Gurgaon. 

The brand was founded in 2020 and debuted in 2021 by Keshav Kumar,  the company founded with the goal of providing the highest quality items to quality-conscious consumers while also supporting local farmers and artisans and fostering socio-economic development in Uttarakhand.

Adyaway is making its debut with a brand promise of quality made simple by bringing old spice processing techniques into people’s daily lives. For the next 24 months, the company will be working with over 10,000 organic farmers in Uttarakhand, Kerela, and the North East to improve efficiency and quality standards, with spices as its key segment.

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