Sugandh Saxena is the First CEO of the Fintech Association for Consumer Empowerment
- ByStartupStory | April 2, 2022
Sugandh Saxena has been named the inaugural CEO of the Fintech Organization for Consumer Empowerment (FACE), an industry association for fintech lenders in India. FACE has filed to the RBI to become the Self-Regulatory Organization (SRO) for the digital lending market, and Saxena’s appointment coincides with that application.
She will be in charge of leading the FACE’s efforts to engage in active dialogue with policymakers, regulators, digital lenders, and other market participants in order to create an ethical, safe lending ecosystem for consumers, as well as working with stakeholders to develop consumer choices as part of financial inclusion.
Saxena joins FACE from the Microfinance Institutions Network (MFIN) and has over two decades of expertise in microfinance, social-economic development, technology, and non-profit organizations. She played a major role in creating the microfinance industry as the Head of Self-Regulation and Compliance at MFIN, an SRO for the microfinance sector, with interactions with regulators and industry stakeholders to formulate and enforce ethical principles for the industry. She has a wide range of experience directing industry-building efforts through the trade association and the SRO. Saxena has also worked for ITC, Bharat Electronics, and the Self Employed Women’s Association (SEWA) of Bharat.
Saxena holds a bachelor’s degree in electrical engineering from MNNIT in Allahabad and a master’s degree in social policy from the London School of Economics and Political Science (LSE).
Sugandh’s role at FACE will be to lead the organization’s efforts to engage in active dialogue with policymakers, regulators, digital lenders, and other market participants in order to create an ethical, safe lending ecosystem for consumers, as well as to collaborate with stakeholders in developing consumer choices as part of financial inclusion.
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