Sublime Life, a personal care business, gets approximately $2 million from Roots Ventures, HNIs, and many others
- ByStartupStory | February 19, 2022
Sublime Life, a curated clean beauty platform, has secured approximately $2 million in financing from Roots Ventures, Apar Industries and Umesh Sanghvi India’s family offices, as well as HNIs and senior executives from Reckitt Benckiser, Google, IBM, and the creators of a digital marketing agency.
The promoter group Ador, as well as the founders, took part in this round with the help of transaction advisers Nyuleaf Advisors and ALMT Legal Bangalore.
Further investments are being carefully reviewed to complement the strategy as Sublime Life focuses on becoming the largest and pioneering clean beauty platform-driven house of brands with strong plug and play capacity for companies in product development, production, and supply chain.
The funds raised in this round will be used to expand and develop Sublime Life’s activities, as well as support 1908’s plan to become a House of Brands. With the acquisition of Santic, a home care brand, less than a year ago, 1908 made a step toward the latter. More brand acquisitions and investments that align with Sublime Life’s brand strategy are also being considered.
The Mumbai-based firm aspires to lead India’s clean beauty revolution by promoting sustainability and environmental protection.
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