Capillary Technologies – Loyal to providing customer loyalty services

• ByStartupStory     |    December 4, 2021

“In this era of Artificial Intelligence, we continue to innovate and find ways to help brands stay consumer ready and deliver newer, better experiences into the future”

                                                                        -said Aneesh reddy, Founder, capillary technologies.

Capillary tech, the digital mediator

While physical card-based loyalty programs have been historically prevalent in the local fuel retail market, there has been an accelerated growth of digitalized loyalty programs in this sector. Today, retail companies vie for superior offerings by integrating exceptional physical and digital capabilities to create and provide a more engaging and distinctive customer experience. This is where capillary tech comes in, which provides digital loyalty solutions for these brands

Capillary Technologieshas presence across the US, India, SEA, Middle East and China. Founded in 2008, the platform has unlocked customer retention potential for 400+ enterprises including top brands like Aditya Birla Fashion, Arvind Group, Asics, PUMA, KFC, Pizza Hut, VF Corporation, HP,  Jotun, Corteva, Landmark Group and many more from sectors like apparel & fashion, lifestyle, luxury, food and beverage, hypermarkets, hospitality, fuel retail, FMCG and consumer durables. With a massive reach of 100+ loyalty programs, 120K+ stores and 500M+ consumers, the company is backed by Warburg Pincus, Sequoia Capital, Avataar Capital, and Filter Capital. Capillary has also been featured by acclaimed firms such as Forrester, Gartner and Harvard Business Review in various reports.

The story of capillary tech

Since 2008, Capillary has been at the forefront of the constant evolution in consumer experiences. At the time, according to the conversations Capillary co-founders Aneesh Reddy, Ajay Modani, and Krishna Mehra had with consumer brands, the biggest challenges they were facing was an inability to capture customer data, identify consumers visiting their stores and to communicate effectively with them.

Built on a big data platform, the Capillary CRM solution finally enabled brands to use their existing infrastructure to identify and understand each consumer, and directly communicate with them through mobile technology. Along with a revolutionary for the time, card-less, mobile first loyalty program, the SaaS solution closed the loop on customer acquisition, engagement and retention, finding takers across the world.

The ever evolving capillary tech

With the explosion of ecommerce in the following decade, Capillary addressed another major pain point brands were facing, which was to quickly, easily and reliably establish an online presence. With the acquisition of ecommerce platform provider, MartJack (Anywhere Commerce), Capillary helped brands deliver enriched online experiences with ease. Other product developments powered brands to look beyond just their physical stores or online portals and explore the multiple engagement and commerce channels that were emerging at the time.

As these interaction channels continue to evolve, providing a consistent customer experience across all of them is becoming increasingly difficult for brands. As consumers expect a connected and seamless experience, Capillary has developed products that help brands get a 360° single view of customer and inventory across all channels, so they could stitch together previously siloed customer journeys with data, and build unified, cross channel strategies that deliver a consistent, omnichannel experience.

The team behind the mission

Aneesh Reddy is the Co-Founder And CEO of Capillary Technologies. An alumnus of IIT-Kharagpur, Aneesh has been recognized as a “Forty Under 40” leader by Fortune Magazine and the Economic Times.He is an active contributor to the start-up ecosystem. He’s also an avid trekker, long-distance runner and traveler.

Anant Choubey heads account management and customer success aspects of Capillary’s business across India & South East Asia. With his extensive experience in client servicing, Anant has ensured Capillary customers are able to meet the expectations of their consumers through paying keen attention, right from implementation and integration to delivery and extensibility

Gaurav Mehta brings in 25 years of global experience in managing Strategic Alliances, Sales, Analyst Relations and Corporate strategy in various IT organizations. As the Global Head of Alliances and Analyst Relations, Gaurav guides the overall partner strategy across Consulting Partners, System Integrators, Channel Partners, Cloud, ISV partners, and maintains a regular dialogue with key Analysts

Plans for the future

Having raised approximately $20 million from its existing investors, including Warburg Pincus and Sequoia Capital, the company expects to strengthen its new product development, powered by AI and ML, to cater to Asia and other emerging markets. To further strengthen its presence in China and the Middle East, besides penetrating further into Southeast Asia, the company will soon be opening its second office in Guangzhou and Beijing. Going beyond retail, Capillary is also expanding into FMCG.

Follow Startup Story