Marketplace for coaches where clients and coaches can engage with each other – Setmycoach.com


“There is a difference between training, coaching and mentoring, and most people don’t get that, ” said Anirvan Chakravarty, Founder of Setmycoach.com.

Background of the Founder

Anirvan has done his masters in Statistics and has spent around twenty-five years into the corporate world having worked in various leadership roles with top notch financial services organisations including Citigroup and Deutsche Bank. He moved out of the corporate world few years back to fulfil his dream of getting into entrepreneurship. His stint in the corporate world in various operational roles related to people development led to the foundation of India’s First Global Platform for Coaches!

Idea behind Startup

During Corporate stint, there were multiple occasions when Anirvan struggled to find solutions related to his personal development and growth. There was mentoring available in the organisations by seniors but it did not help much as most of it was based on the interest of the organisation.

During those stressful times, he wished he could reach out to someone who was non-judgmental and would guide him without any bias. He saw several of his peers and seniors going through similar challenges but were jut clueless to cope with the stressful situations. People don’t understand what an individual has in mind and most of them provide advise based on their personal experience and that doesn’t help.

Much later Anirvan came to know about the behavioural coaches and how they help people in achieving their dreams and goals through self-transformation. He learnt that a coach is non-judgmental and does not consider your past but rather helps you to realise your untapped potential by making you accountable in the journey to achieve your objectives. While doing more research on this he found that coaching is still in a very evolving stage in India and not many people are aware of it. Also, during the survey conducted with the coaches at pan India level, one thing came out very prominently that the reason for coaching not very popular in India is that there was no Platform available for coaches where people or corporates can engage with a coach as per their niche requirement despite the fact that coaching has so much of beneficial value. Thus, the foundation for Setmycoach.com was laid!

About the company

Setmycoach.com is built as a marketplace for coaches where clients and coaches can engage with each other. Till recently, mostly the businesses happened through word of mouth as there was no marketplace available. The journey of setmycoach.com started in June 2020.

The Objective is to reach out to the maximum number of people, and in the long term the goal is to reach every nook and corner of the country, and make this a global platform, so that people can access it irrespective of their location.

Standing out

The biggest USP of Setmycoach.com is that it has all kinds of behavioural coaches on its platform – Executive coach, Leadership coach, Transformation coach, Life coach, Sales coach, Business coach along with Happiness coach, Wellness coach, Meditation coach and many more. All their coaches on the platform are professionally certified coaches with rich industry experience.

There are a couple of platforms who have started recently providing coaching and mentoring but their targeted audience is limited to college students only.

Team & Future Plan

The team is mix bag of experience and young enthusiasts and currently focusing on to maximising their reach to their targeted audiences. They have maintained a good presence on social media as well. The Founder and the team are keen to make this platform accessible to all who are looking out for growth and development. Also, they are all geared up to get more corporate clients into their kitty. The Founder is keen to develop the platform for the next stage and is on the lookout for possible collaboration with technical experts. Currently, this Startup is also looking for funding so that they can strengthen their team and marketing efforts along with developing the platform.

Customer experience

Setmycoach.com is into B2B and B2C market segments catering to both individuals and corporate clients. Since only professionally certified coaches are onboarded on the platform after doing the due diligence, they have been well able to meet the client requirements. Though, as per the Founder, lot of customisation is required to meet specific requirements of the clients.

The coaches on the platform also find it un-challenging in reaching out to their targeted audiences. So, a coach in Gurgaon is easily accessible to some one looking for a coach sitting in some remote location of Sikkim! After all, that is the magic of digital platform and it helps every one who wants to achieve their dreams and goals in life!

Challenges faced

The biggest challenge was that people are not aware of coaching. It was a huge challenge to make them understand how training is different from coaching, and how beneficial it can prove to the individuals and organisations. Though Anirvan did not have a IT background, he designed the platform’s architecture himself but is now looking for a technical expert to join him as a Co-Founder/CTO to take the platform to the next stage.

Coping with the Pandemic

Anirvan launched his product during Pandemic which proved to be a boon as most of the events were taking places online. Many online events were conducted which helped Setmycoach.com to reach out to their targeted audiences. It helped them to create brand awareness and let people know about Setmycoach.com.

Inspirational Words

“Start-ups are in fashion, but don’t follow the trend. Don’t get charged up by any idea that comes to your mind rather try to find out what are the problems around you that you can address that has a scalability factor ” Anirvan Chakravarty, founder of Setmycoach.com.

 

 

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