Where To Find The Best & Authentic Home Made Products – Homeprod Is The Answer

• ByStartupStory     |    August 31, 2021

“If you are good at something, let us help you earn out of it,” says the founder of Homeprod in an engazing interview with Startup Story. Addressing the nation earlier this year, Prime Minister Narendra Modi’s – “Vocal for Local” might have become the most potent slogan the country has heard in the last 5 decades. While ‘Vocal for Local’ is trending, it is nothing but an extension of the ‘Swadeshi Movement’. The movement, which started in the early 1900s, called for the use of locally-made products. We see and hear people supporting local/home made products; but access to these products have been restricted and unorganised. How can we make this industry accessible to all? and moreover, how do we help these home entrepreneurs get to a level playing field?

About the company & value proposition

Meet Homeprod – India’s online marketplace platform designed for you to get access to ONLY home made products. With Homeprod distance is now just a number. From local Kashmiri handmade shawls to the ever famous Kanyakumari palm-leaf paintings, you can now order anything that your heart truly craves for. The Indian government has taken multiple initiatives to support the ‘Make in India’ ideology and promote small and significant businesses, and homemade business opportunities. With an aim to increase adoption of local goods and services, Homeprod aims to helps these Home Entrepreneurs by promoting their products via the platform and giving them access to customers across the globe. Browsing and shopping for local goods on social media is a thing of the past; now, you can shop these local goods in the comfort of your homes.

Inspiration and functioning of Homeprod

During the peak of Covid last year, many professionals across India lost their jobs; for some it was choosing between finding their next job and starting their own. In one such scenario, my friend of 20+ years decided to launch her own jewellery business. But there were a lot of questions that needed to be answered. How do you register and get GST certified? How do you promote these goods? How do you get access to customers? How do you ensure the end customer has a seamless experience? These questions and numerous brainstorming sessions conceived the idea of building a platform to support my friend. In the last few months, with the rise of revenge shopping, the need of a platform became a reality for thousands of home entrepreneurs, this is when we decided to launch Homeprod. With Homeprod, we aim to help entrepreneurs make a living out of the products they build with love; particularly those solo-entrepreneurs who are not GST registered. Lack of access to a level playing e-commerce field is what we aim to solve with our platform.

 

Target audience:

Home Entrepreneurs (sellers)- Any person in India who makes authentic home made products which fall under the below categories:

• Beauty & Care
• Apparels (fabric & crochet work)
• Jewellery
• Home Décor (includes paintings, craft work, concrete art, resin work, dream catchers etc)

Homeprod aims to work with those entrepreneurs who are not eligible to register on age old platforms due to lack of Goods & Service Tax (GST) certificate.

Customers & Launch process : Anyone within the age bracket of 14-70. Homeprod’s mission is to convert more people into the home made products customer category and provide them with authentic home made products The initial days were shaky due to lack of enough material on the space. Our thesis about the market was proven, after a closed group survey. Today, Homeprod has listed over 100 sellers and has another 250+ on their waiting list.

Future Plans

Homeprod aims to invent the space for home entrepreneurs by encouraging more and more people to buy local and help make Mahatma Gandhi’s dream come alive. By 2022, we hope to have every person try out the fragrance of the sweat of our countrymen. At last  “Nothing in life that’s worth having comes easy,” says the Founder of Homeprod

Reach Out To HomeProd – Facebook, Linkedin, Instagram

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