SaaS startup LeadSquared is in talks to raise $100 million at a $1 billion value

• ByStartupStory     |    April 12, 2022

According to various sources, sales automation software vendor LeadSquared is in talks to raise $100 million in a deal led by WestBridge Capital. According to them, the round is projected to value the company at $1 billion, making it India’s latest startup unicorn. The current round of funding comes after International Finance Corporation joined the company’s capital raising table in October to help support its global expansion.

In December 2020, LeadSquared raised $32 million in a round headed by Gaja Capital, with participation from existing investors Skateboat Capital and Silicon Valley-based serial entrepreneur Jyoti Bansal, whose business AppDynamics was acquired by Cisco for $3.7 billion in 2017.

LeadSquared, founded in 2011 by Nilesh Patel, Prasant Singh, Sudhakar Gorti, Sukhbir Kalsi, and Anand Kumar, assists organizations in increasing closures, managing pipelines, and precisely and totally attributing ROI to people, marketing activities, lead sources, goods, and locations. Enterprises and small and medium businesses from a wide range of industries use the platform. LeadSquared has over 1,000 customers worldwide, including EdTech, higher education, financial services, and healthcare, to name a few.

LeadSquared’s solution is unique in that it provides an end-to-end efficiency platform for all teams involved in the customer experience, including marketing, call center, inside sales, field sales, and other on-the-ground teams such as verifications, collections, and vendor onboarding.

Practo, BYJU’S, OLX, Dunzo, Exide Life Insurance, Kotak Securities, Bharti AXA, and Cars 24 are among the companies that use LeadSquared’s services. The brand aspires to attract large corporations as clients and to maintain a 100 percent annual growth rate.

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