Reliance Scales Up Digital Commerce, JioMart Gets Over 50 pc Orders From Tier II, III Cities
- ByStartupStory | June 7, 2021
Reliance scales up digital commerce as Reliance’s hyperlocal commerce platform JioMart now gets more than half its orders from India’s Tier II and III cities. It is seeing rapid growth from India’s small towns. Much of this is driven by WhatsApp orders. With Reliance scales up digital commerce which is gaining traction across the country, JioMart’s audience demographic also went through a shift. From grocery and essentials, the platform expanded to selling apparels and electronics as well.
“Reliance Retail’s New Commerce initiative, JioMart, continues to grow in scale with more traffic, active users and orders. Rapid scale-up of JioMart compensated for curtailed store operations and lower footfalls. The hyperlocal JioMart digital commerce platform rose to the occasion to service customers across 200 cities, bringing them essentials at their doorsteps to meet the need of the hour.” Reliance wrote in its annual report, regarding Reliance scales up digital commerce.
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