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OpenAI launches IndQA to test AI on Indian culture, languages

• ByStartupStory     |    November 4, 2025

OpenAI Launches IndQA to Test AI on Indian Culture and Languages

In a significant move to deepen AI understanding and effectiveness within India’s diverse cultural and linguistic landscape, OpenAI has introduced IndQA, a novel AI evaluation framework specifically designed to test large language models on their knowledge, reasoning, and contextual awareness related to Indian culture, languages, and local nuances.

IndQA represents an India-first effort to ensure generative AI systems more accurately and responsibly reflect India’s rich multilingual society, varied traditions, and complex social dynamics. By grounding AI training and evaluation in India-specific data and cultural contexts, OpenAI aims to bridge the gap between global AI development and localized user needs.

The IndQA initiative evaluates AI capabilities across over 20 Indian languages including Hindi, Tamil, Bengali, Telugu, Marathi, Urdu, Kannada, and Malayalam among others. It measures language proficiency, cultural knowledge, adherence to local values, and avoidance of biases or misinformation common in AI models trained predominantly on Western datasets.

OpenAI’s Vice President and Head of ChatGPT, Nick Turley, emphasized the importance of inclusivity and contextual awareness in AI: “India is a rapidly growing, digitally connected market with a unique linguistic and cultural fabric. IndQA enables us to push the boundaries on creating AI that truly understands and supports India’s diverse population.”

Launching alongside OpenAI’s other India-focused initiatives such as the ChatGPT Go promotion offering free premium access for Indian users and the establishment of a local office in New Delhi, IndQA is part of OpenAI’s broader India engagement strategy. This strategy includes partnerships with academic institutions, government agencies, and civil society organizations to promote ethical AI adoption and digital literacy.

The rollout of IndQA is expected to guide future AI product development tailored to India’s heterogeneous ecosystem, supporting use cases in education, healthcare, governance, and entertainment that resonate authentically with Indian users.

In summary, OpenAI’s launch of the IndQA evaluation framework marks a pioneering step toward culturally and linguistically sensitive AI development for India. It highlights the company’s commitment to making AI tools accessible, relevant, and responsible for one of the world’s most complex and fast-evolving digital markets.

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