MG Motor looks to tighten grip in SUV segment
- ByAyushi Ray | August 19, 2021
MG Motor looks to tighten grip in SUV segment, by wanting to introduce it’s 4th SUV model in the next two months, and challenge the dominance of Hyundai Motor India Ltd and Kia India Pvt. Ltd in the growing market for mid-size SUVs. The MG Astor model will offer some of the latest automotive technologies such as level 2 of autonomous driving technology and artificial intelligence (AI)-based customer assistance. MG, a unit of China’s SAIC Motor Corp., is expected to launch the Astor before Diwali which falls on November 4 this year. This will be the company’s fourth product after the Hector and Gloster SUVs and the ZS electric SUV. Rajeev Chaba, president and managing director, MG Motor India, said the management’s target is to pitch MG as an aspirational brand through products such as Hector and ZS EV and subsequently launch a smaller SUV to generate volume.
“We will be offering autonomous level 2, which is not present in any of the competing products in the segment. This will be a big differentiator in terms of safety and the AI intelligence feature will offer convenience to customers. I think the young customers would prefer the Astor due to the differentiation that we are creating through technology,” he said. MG Motor will enter the mid-size SUV segment when a global shortage of semiconductors has hit the production plans of automakers. Also, the second wave of the pandemic has dampened consumer sentiment, though automakers are expecting decent sales during the upcoming festival season. “On the demand side, we don’t see any problem and this will only increase because of festivities coming up. Demand is high due to pent-up demand, revenge buying and more travel. Issue is the supply side is also very chaotic,” said Chaba.
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