Metaverse startup RTFKT sells 620 pairs of virtual sneakers for $3.1 million in less than 5 minutes; now acquired by NIKE

• BySaksham Daga     |    January 10, 2022

Metaverse gained popularity last year after Facebook announced that it would change its branding to Metaverse to reflect its focus on Metaverse. Since then, the Metaverse has become a buzzword as investors and developers try to take advantage of the next big trend. Virtual real estate is a hot topic all over the world, but experts say the Metaverse can revolutionize and transform the $ 3 trillion fashion industry forever. Major brands are already competing to settle in the Metaverse. Tech startups are already creating a sensation in the virtual fashion world. 

 RTFKT (pronounced Artifact) Studios is a fast-growing virtual fashion platform for digital sneakers. Founded just two years ago, RTFKT develops bespoke sneakers for video game enthusiasts. With the popularity of NFTs in 2020, RTFKT began designing and selling virtual sneakers and other fashion items for the Metaverse.

RTFKT was founded in 2020 by Benoit Pagotto, Chris Le and Steven Vasilev. RTFKT is an innovative and innovative brand that redefines the boundaries between physical and digital values ​​and serves a broader community of creators. The startup leverages the latest  game engines, NFTs, blockchain authentication and augmented reality to create unique virtual products and experiences.

The RTFKT became a hot topic last year after startups sold 620 pairs of virtual sneakers for $ 3.1 million within five minutes. In an interview with Bloomberg, RTFKT founder Benoit Pagotto said the sale was a collaboration with a teenage crypto artist named FEWOCiOUS, 18 years old, who is growing rapidly  in the digital space. .. The two collaborated on a series of virtual sneakers with digital merchandise in the form of “drip” and “charm”.

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