WOW Skin Science becomes an early adopter of the ONDC network

• ByStartupStory     |    January 18, 2023

A project of the Department of Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce, Government of India, WOW Skin Science has joined ONDC (Open Network for Digital Commerce). The intermediary between the two is Shopalyst. 85 localities nationwide have ONDC networks operational. 

WOW products will be instantly discoverable on the ONDC network thanks to Shopalyst’s plugin for Shopify-powered stores. With this connection, WOW will prominently display its catalogue on all apps that a customer uses to purchase across a continuously expanding network, while also smoothly facilitating transactions.

“At WOW, we have been diligently expanding ourselves, be it with new product launches, new channels, or new verticals. For a brand that has been on an expansion path, it is imperative to be innovative and in-tune with the recent disruptions. With the launch of WOW on ONDC, we will have another avenue to expand WOW’s customer base and widen our reach across the nation,” said Manish Chowdhary, co-founder, WOW Skin Science.

“The ONDC universe is constantly evolving and adding new categories on the network, allowing users to avail a wide range of products. The addition of WOW Skin Science in the Beauty and Personal Care category on the ONDC network will provide users with a unique variety of personal care and wellness products which can be purchased across buyer applications such as Paytm, Spice Money, Craftsvilla, Mystore and IDFC First Bank,” said T Koshy, managing director and CEO, ONDC.

Unlike the platform-centric e-commerce models that buyers and sellers are accustomed to today, which require both parties to be present on the same platform in order to transact, ONDC facilitates a network-centric model that enables buyers and sellers to interact regardless of the platform or application they use. In the next five years, the ONDC network will enable more than 250 million buyers to make purchases of goods and services, claims a report recently released by Publicis Groupe India and the Digital India Foundation.

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