Wiggles elevates Prashant Kohli to CMO and Pushkaraj Vartak to CFO

• ByStartupStory     |    February 10, 2023

Wiggles, a pet care brand, has made significant changes to its leadership team, with Prashant Kohli being named as the new CMO and Pushkaraj Vartak as the CFO. Kohli will be responsible for leading the company’s marketing efforts and increasing consumer involvement, while Vartak will be in charge of the company’s financial strategy and managing its financial operations.

“At this stage, we are looking at progressive, compassionate and result-oriented leaders to drive growth for the organisation.  Kohli and Vartak have been key pillars over the last year for us, and I am confident that they will help chart the best course for the next growth phase for Wiggles. Their experience, passion and dedication towards both animals and people make them excellent leaders for our brand,” Anushka Iyer, founder and CEO, Wiggles, said.

The newly appointed individuals will still be under the supervision of the founder’s office, and their promotions are effective immediately.

With over 13 years of experience in the industry, Kohli brings a wealth of knowledge to Wiggles. He has collaborated with top brands including Apple, LinkedIn, HUL, Facebook, Netflix, Disney+ Hotstar and Uber, specializing in brand and customer experience, community building, media communications, and design thinking. In addition, Vartak has over 20 years of finance expertise, having worked across various sectors such as infrastructure, fast-moving consumer goods, and media.

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