Wellness Brand Traya Secures Rs 75 Cr Investment to Expand Holistic Hair-Growth Treatments

• ByStartupStory     |    April 2, 2024

Direct-to-consumer wellness brand Traya has successfully secured Rs 75 crore in funding from private equity fund Xponentia Capital, signaling a significant stride towards expanding its holistic hair-loss solutions to a broader audience. The company aims to utilize the investment to bolster its mission of offering personalized and effective remedies tailored to address the unique hair-related concerns of each individual.

In a statement released on Tuesday, Traya emphasized its commitment to revolutionizing the hair care industry by focusing on internal treatments targeting the root causes of hair fall. Established in 2019, Traya has positioned itself as a leader in providing comprehensive hair solutions through a blend of technology and specialized formulations, including online diagnosis, and a dedicated team of hair coaches and medical professionals.

Previously backed by prominent investors including Fireside Ventures, Kae Capital, and Whiteboard, Traya’s latest funding milestone underscores its remarkable growth trajectory. With a workforce of 800 employees, the company has catered to over 8 lakh consumers, leveraging strategic partnerships with major online marketplaces such as Amazon and Flipkart.

Saloni Anand, Co-founder of Traya, expressed her enthusiasm about the company’s progress, stating, “At Traya, our customers are at the heart of everything we do. We understand that customers want to see results, and we will go to whatever lengths necessary to deliver on that promise. It is because of our efficacy and loyalty that we have sustainably grown 2.5X in the last 12 months.”

Highlighting the significance of the recent investment, Anand added, “The funding enables us to further our mission of providing personalized and effective solutions to address the unique hair-related needs of each individual. We are dedicated to helping people take control of hair loss and helping them feel confident again.”

Rahul Bahri, Director at Xponentia Capital, expressed optimism about the partnership with Traya, praising the company’s distinctive approach to holistic care. “We are excited to partner with Traya. We believe Altaf and Saloni have built a unique business with a focus on holistic care leading to better outcomes for customers,” Bahri remarked. “Traya has developed expertise in understanding hair loss and has demonstrated success in solving it through innovative combinations of ayurveda, allopathy, and nutrition. Our investment in Traya fits Xponentia’s thesis to back fast-growing and profitable digitally native consumer brands.”

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