WATI, a startup developing a WhatsApp chatbot, secures $23 million in funding from Tiger Global

• ByStartupStory     |    October 27, 2022

WATI, short for “WhatsApp Team Inbox,” the customer and sales engagement tool, has announced a $23 million series B fundraising round to expand the team and product and serve more organisations globally. Tiger Global served as the lead investor in the investment round, which also included Sequoia Capital India & Southeast Asia, DST Global Partners, and Shopify. This represents Shopify’s first venture investment in a Southeast Asian firm. WATI has raised nearly $35M since 2020, with this series B following closely on the heals of a $8.3M series A round 10 months ago.

With an easy-to-use customer engagement software built on WhatsApp’s Business API, WATI enables businesses to have scalable, yet personalised, conversations. WATI’s vision is to assist businesses in meeting their customers where they are – on messaging platforms – in order to be always accessible, personalised, and able to engage in real time. They can also provide assistance to their customers by using a collaborative team inbox with multiple agents, smart routing, canned responses, data tagging, and analytics. Many of these interactions are automatable with the help of low-code workflow builders and chatbots.

Bianca Ho, Co-Founder at WATI, said: “It’s been an exciting 2022 at WATI culminating with this new funding round. We doubled down on our product with more automations, making it a seamless digital tool and must-have for any business. We went vertical in our approach and created integrations and partnerships with Zoho, Shopify, Google Sheets among others to really help scale growth and sharpen the product. The team has grown, revenue and customer numbers have doubled and now we look to scale the business, operations, teams around the world.”

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