Men’s lifestyle brand Villain announces cricketer Hardik Pandya as its Brand Ambassador

• ByStartupStory     |    August 31, 2022

Villain, the men’s lifestyle brand, a division of India’s fastest unicorn Mensa Brands, named Hardik Pandya as its brand ambassador two days after his on-field exploits helped the Indian men’s cricket team defeat Pakistan in the Asia Cup 2022. Hardik joins the company to advertise their high-quality, long-lasting, and powerful scents. The brand’s newest release, Villain Revolver Eau De Parfum, India’s first revolver-shaped perfume, was held by the young icon.

With Hardik on board, the company hopes to strengthen its position in the Indian fragrance market. Villain will launch a series of campaigns that capture the brand’s and Hardik’s distinct personas. Villain’s fragrances are already available on their website, as well as on major e-commerce sites such as Amazon India, Flipkart, Myntra, and others, as well as in physical stores.

Villain has already launched several ground-breaking launches, including Villain Desire, India’s first pheromone-infused perfume, Villain The Joker, India’s first official Joker perfume in collaboration with Warner Media, and others. Villain Revolver Eau De Parfum is the latest addition to the brand’s scent collection. This revolver-shaped perfume offers you the nasty attitude you need to stand out.

 Ananth Narayanan, Founder and CEO of Mensa Brands, stated, “If there is anyone who fully epitomises the persona of Villain with their leadership mentality, outstanding flair, and never-back-down spirit, it’s Hardik Pandya. We are thrilled to have him on board and are convinced that this partnership will deepen the brand’s affection and cult following among its customers. Villain is on its way to being one of the country’s fastest growing fragrance companies, and with Hardik on board, it will only get bigger and better.”

Hardik Pandya while sharing his excitement, said, “I am pleased to join the Mensa family with Villain. It’s exciting to be a part of a brand that celebrates what makes us distinct and authentic. I’m excited to grow this connection and share the scent of perseverance and achievement far and wide.”

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