Urvann raises Rs 3 crore in the seed round of funding led by IPV

• ByStartupStory     |    July 1, 2022

A seed funding round led by Inflection Point Venture raised Rs 3 crore for Urvann, a hyperlocal marketplace with a focus on gardening (IPV). The money will be used to broaden operations across the nation. 

Sambhav Jain, a co-founder of Urvann said, “Recognizing the urgent need to simplify gardening for our enthusiastic plant parents who may find it challenging to buy due to time restraints, proximity to market, etc. With the money raised, Urvann will use it to support its upcoming phase of growth and quickly expand operations to other Indian metropolises. By 2025, we hope to have a presence in every Indian city and offer our services to all India’s plant lovers.”

By the end of this year, Urvann hopes to expand its operations into cities like Mumbai, Pune, Bangalore, and Chennai. By the end of the year, the company also plans to increase its monthly GMV by ten times. 

Inflection Point Ventures co-founder Mitesh Shah said, “For all of us, caring for plants in our homes has been a way of life. Given their busy schedules, customers find it challenging and time-consuming to care for their plants because the gardening market is so fragmented. With the click of a button, Urvann provides users with a platform for all their gardening needs, from seeds to accessories. There is a sizable untapped market for this, particularly in urban areas.”

Founded in 2021, Urvann stands out from other players who courier plants from one city to another by offering a wide variety and next-day delivery of fresh plants at a reasonable price through partnerships with local nurseries in a city. Plants are delivered to customers fresh, healthy, and with the least amount of environmental damage possible thanks to their hyperlocal and zero packaging practices.

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