Upriver forays into Nepal, partners with V-Chitra

• ByStartupStory     |    August 10, 2022

Upriver, a D2C and marketplace enablement business, said on Tuesday that it has formed a deal with V-Chitra, a Nepal-based communication, and marketing agency. Upriver and V-Chitra will collaborate to help Nepalese firms sell in the Indian market as part of the deal. This relationship will help Nepal-based firms search for support in achieving their goals and expanding their operations in India. This collaboration would also help Indian and international businesses expand their market reach in Nepal.

“Ecommerce is expanding at a quick pace in Nepal, and our cooperation will accelerate that growth,” said Baqar Iftikhar Naqvi, CEO, and Co-founder of Upriver. Many niche companies are situated in Nepal, and our collaboration may introduce them to Indian and worldwide consumers, opening up huge markets for them. We are very delighted and ready to work with V-Chitra.”

V-Chitra is a 17-year-old firm that specializes in marketing solutions such as brand advertising, customer relationship management (CRM), and media planning. Upriver recently teamed with the Swedish business Curamando AB to service the European market. Upriver collaborates with over a hundred brands and merchants, including household names such as Wipro Consumer Products, Reliance Brands, Nykd by Nykaa, and others.

Sekhar Chettri, MD of V-Chitra, commented on the collaboration, saying, “This would provide Nepalese firms access to e-commerce platforms in India.” Upriver solutions will assist firms to gain popularity in Nepal as the digital economy grows and confidence in online platforms grows.”

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