News Update

Blockchain-powered TraceX tie-up with international non-profit TechnoServe to trace coffee produced in Araku Valley

• ByStartupStory     |    June 29, 2022

In order to provide end-to-end digital traceability for the coffee grown by 3500 farmers in Araku Valley, Andhra Pradesh, TraceX Technologies, a blockchain-powered traceability platform that improves food and supply chain transparency, has partnered with the international non-profit TechnoServe. TechnoServe now offers its partner companies Blue Tokai and Humble beans the capability to track and record the journey of coffee through every stage of the production process, from bean to cup.

Through Farmer Producer Organizations (FPOs) scattered throughout 355 communities in the Araku Valley, TechnoServe presently works with 4000 farmers as part of the “Sustainable Livelihoods for Smallholder Farmers” programme, which is grant-funded by the Walmart Foundation. Because the majority of these farmers carefully adhere to organic farming, their production capacity is substantially lower than that of their Karnataka counterparts. TechnoServe has helped farmers over the years with agronomy training, visibility development, productivity growth, post-harvest management, and providing the required market connections. TechnoServe and TraceX have teamed up to assure consistency in the quality of coffee produced, thus enhancing the farmers’ ability to support themselves.

TechnoServe presently works with 4000 farmers through Farmer Producer Organizations (FPOs) dispersed throughout 355 communities in the Araku Valley as part of the “Sustainable Livelihoods for Smallholder Farmers” programme, which is grant-funded by the Walmart Foundation. Since the majority of these farmers rigorously adhere to organic farming, they are unable to produce as much as their Karnataka counterparts. TechnoServe has helped farmers over the years by offering agronomy training, enhancing visibility, raising production, managing post-harvest, and establishing essential market connections. TechnoServe and TraceX have teamed up to ensure consistency in the quality of coffee produced, enhancing the farmers’ access to markets and enhancing their quality of life.

TechnoServe tracks the first-mile connection of the coffee value chain using the pre-harvest module. After that, customers from Blue Tokai, Humble Beans, and Slay Coffee are added to the same blockchain network to track post-harvest procedures and provide QR codes for product identification to encourage consumer interaction. a seamless integration of all supply chain stakeholders on a platform for collaboration, creating reliable and genuine customer brands.

TraceX works with businesses in the cattle, poultry, seafood, and Agri supply chains using a B2B SaaS subscription model. The business presently collaborates with more than 30 food businesses, among them well-known names like Olam, MTR Foods, Slay Coffee, the Government of Telangana, GoDesi, Sam Agri, Milk Mantra, and many others. Pre-Series A funding for the business totalled $1 million, driven by the NABARD-backed NABVENTURES Fund. Paipal Ventures, an early-stage family office investment vehicle, and angel investor Sunil Kuma both contributed to the round.

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