Tech startup Ivory secures $500,000 funding led by Capital A

• ByStartupStory     |    February 8, 2024

Age-tech startup Ivory has successfully raised $500,000 in a seed funding round led by early-stage VC fund Capital A. Other participants in the round include TDV Partners (Ujwal Sutaria) and notable angel investors like Abhishek Kabra (MD, Samara Capital), Tushar Vashisht (Co-founder and CEO, HealthifyMe), Abhishek Ganguly (Co-founder and CEO, Agilitas Sports), and Rajeev Singh (VP, SAP India).

The startup, which focuses on providing services to individuals dealing with brain-related issues, plans to utilize the investment to expand its reach to over 15 million elderly Indians at risk of dementia. Issac John, co-founder and CEO of Ivory, emphasized the importance of addressing cognitive health issues among urban seniors, particularly those living alone, stating, “With this fundraise, we aim to bridge these gaps by offering a tech-driven platform that makes clinical tools and expertise for better brain health accessible to millions of Indians.”

Rahul Krishnan, co-founder and chief product officer at Ivory, highlighted the company’s dedication to cognitive wellness, stating, “At Ivory, we’re developing a pioneering platform dedicated to the cognitive wellness of seniors and cultivating healthy brain habits.” He further explained, “We offer a diverse range of interactive content, social games, neuroscience-backed assessments, and comprehensive wellness programs aimed at enhancing cognitive well-being and mitigating the risk of brain-related ailments such as dementia.”

Ankit Kedia, founder and lead investor at Capital A, commended Ivory’s proactive approach to cognitive wellness, noting, “Ivory’s proactive stance on cognitive wellness is both commendable and timely.” He expressed excitement about the potential for growth in the age-tech sector, stating, “With the age-tech sector serving about 20 per cent of Indians, the demand for engaging and effective wellness solutions is increasing.”

Operating in the age-tech sector, Ivory serves individuals aged 55 and above, including retirees, with a focus on maintaining and enhancing mental and cognitive abilities.

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