T-Hub Invests in Analytics Startup Biva’s Seed Round Led by Equanimity Ventures

• ByStartupStory     |    October 17, 2023

Hyderabad-based BIVA Analytics, an emerging player in the Indian analytics landscape, recently concluded a successful seed funding round, raising a total of $500,000. This funding round was notably led by Equanimity Ventures, and included contributions from respected entities such as T-Hub, SucSeed Ventures, WarmUp Ventures, as well as several value-adding angel investors. The investment serves as a testament to BIVA Analytics’ innovative approach to e-commerce analytics and its potential to drive a transformation within the industry.

With this fresh infusion of capital, BIVA Analytics is strategically directing its focus towards key areas, including product development, market expansion, and talent acquisition. These investments are anticipated to further enrich their e-commerce analytics product portfolio and fortify their market presence. In addition, BIVA has ambitious plans to integrate artificial intelligence for advanced marketing automation and competitor benchmarking.

Founders of BIVA Analytics, Abhiram Kolli and Akhila Ganti, shared their excitement about this successful fundraising round, expressing confidence in their team’s dedication and vision for the future. They emphasized their readiness to accelerate growth, drive innovation, and make a lasting impact in the realm of business-to-business (B2B) software as a service (SaaS) analytics.

BIVA Analytics has established a reputation for empowering e-commerce enterprises by consolidating data from various sources, encompassing e-commerce stores, marketplaces, marketing platforms, logistics systems, payment gateways, and order management platforms. The platform simplifies analytics with its unified dashboard and intuitive pre-built reports, enabling workflow automation and streamlined data interpretation.

Managing Partner of Equanimity Ventures, Rajesh Sehgal, expressed optimism about BIVA’s potential to revolutionize e-commerce analytics. He highlighted the founders’ deep understanding of user challenges and their creation of a robust SaaS platform.

T-Hub CEO Mahankali Srinivas Rao (MSR) affirmed the firm’s dedication to fostering innovation within the startup ecosystem through its investment in BIVA Analytics. This investment aligns with the strategic vision of T-Hub’s T-Fund, aiming to enhance the investment landscape in Telangana and support indigenous startups. Notably, T-Hub has significantly contributed to nurturing BIVA’s growth through its Lab32 program, offering guidance on product development, go-to-market strategy, and investor connections.

Vikrant Varshney of SucSEED Indovation Fund underlined the fund’s belief in BIVA Analytics’ unique go-to-market strategy, positioning them for remarkable growth in e-commerce analytics. WarmUp Ventures Founding Partner Sharad Bansal expressed their confidence in BIVA’s potential to lead innovation in the e-commerce analytics sector.

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