SVISH On-The-Go raises Rs 10 crore in its pre-series A funding round led by Wami Capital
- ByStartupStory | July 27, 2022
SVISH On-The-Go, a D2C personal hygiene startup called has raised Rs 10 crore in a pre-series A fundraising round that was led by Wami Capital and included current backer LC Nueva AIF. The company targets millennials and Gen Z. The money received will be used to boost consumer interaction methods, increase awareness of the company’s product line, and develop under-the-belt hygiene products and regimens for both men and women.
SVISH co-founders Ishan Grover and Jaideep Mahajan said in a joint statement, “Our goal is to instil a culture of hygiene in India. We have observed that the majority of the products in this category are geared toward women. We, therefore, made the decision to fill this requirement gap and provide only natural items for our male customers. We appreciate Wami Capital and LC Nueva AIF’s support and belief in our effort to make personal hygiene a way of life. We will undoubtedly use this most recent funding to broaden our horizons and improve our current capabilities and offers.”
Wami Capital’s CEO, Chetan Mehta said, “In India, the area of hygiene, particularly men’s hygiene, is severely underappreciated. According to our predictions, SVISH will soon dominate this market. We think SVISH has the potential to upend the industry for intimate men’s hygiene. They have so far seen tremendous development.”
About SVISH-On-The-Go
Ishan Grover and Jaideep Mahajan founded the hygiene-focused firm SVISH-On-The-Go in 2020 with the goal of transforming under-the-belt hygiene into a way of life in India. The business advertised its fashionable, dermatologist-tested, all-natural items.
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