Funding Alert

Suwasthi receives $2 million from Velocity


Velocity, a revenue-based financing platform, has funded Rs 2 crore for the premium health and nutrition brand Suwasthi. Suwasthi will use this round of funding to supplement its working capital. 

Suwasthi, founded in 2017 by Kunwar Singh, began in the personal care and cosmetics market before refocusing to offer healthcare options to diabetics. By the financial year 2019, the D2C brand asserts that it will have attained an annual revenue run rate of Rs 2 crore. Following the decision to build its website, Post-Covid Suwasthi generated Rs 6 crore in revenue in the same fiscal year.

For Indian e-commerce companies, Velocity.in, a Bengaluru-based fintech, provides revenue-based financing at an interest rate of 4–8% in place of traditional bank loans and venture capital funding. The company has worked with more than 2,500 e-commerce companies since it started operations at the beginning of 2020. Velocity’s platform is connected to fundable revenues of Rs 3,300 crore, and the fintech has already handled more than 1,000 direct-to-consumer investments.

Suwasthi

Power Gummies, SUMOOR, Crossbeats, Green Soul, WallMantra, BellaVita, WaterScience, and Setu are just a few of the companies in its portfolio. Peter Thiel’s Valar Ventures and other investors contributed $30 million to Velocity’s seed and Series A rounds in 2021.

About Suwasthi company

Suwasthi intense beauty products set out on their journey to build a brand that represents more than just luxury; one that offers a pure and pleasurable experience that is safe for the skin and the environment while also being committed to providing solutions for common skin problems. Since then, manufacturers have produced legitimate, prescription-based ayurvedic natural health and skincare products that are pure, luxurious, and safe. SUWASTHI is a premium, quality-driven brand that focuses on creating cutting-edge goods with distinctive, all-natural ingredients that achieve the benefits that are promised.

Suwasthi is dedicated to creating high-end, cutting-edge skincare products with outstanding quality, value, and outcomes. Their formulations are produced from premium ingredients to give exceptionally effective yet economical solutions for all skin types, and they are bottled without needless additions or animal testing.

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