Petcare startup Supertails raises $10 million in funding led by Fireside Ventures

• ByStartupStory     |    November 9, 2022

Supertails, a firm that offers full-stack tech-enabled pet care, raised $10 million on Wednesday in a Series A round that was led by Fireside Ventures and included previous lead investors Saama Capital and DSG Consumer Partners.

Renowned angels including Kunal Shah (founder of CRED), Sanjay Kapoor (founder and president of Genesis Luxury Fashion Pvt Ltd), Varun Alagh (co-founder and CEO of MamaEarth), Ankit Nagori (founder of Curefoods), and Shashank Mehta also participated in the round (Founder and CEO, The Whole Truth Foods).
The Bengaluru-based business will utilise the money to ramp up its efforts to develop cutting-edge technology, which will involve releasing its own app. Additionally, Henlo, a D2C brand, is being developed. Additionally, Supertails will concentrate on enhancing the supply chain, developing the post-sale experience, and expanding verticals (vet diets and pet pharmacy channels).

Varun Sadana, Aman Tekriwal, and Vineet Khanna, three former Licious executives, founded Supertails in June 2021. It is a full-stack platform that provides pet supplies, online vet consultations (more than 20,000 pet consultations have been conducted to date), and online behavioural training. It offers a range of pet food, treats, accessories, grooming, and other products spanning 10,000+ SKUs and 200+ partner brands. To offer these items online, the business also introduced V-diets.

“Being pet parents ourselves, we understand the hassles in the journey of pet parents,” the trio said in response to the funding. Our goal at Supertails.com is to build a platform that improves their quality of life. Our goal is to create a platform that connects goods, services, and communities, from offering pet nutrition to 24-hour care and advice.”

“We intend to use this round of funding to create a one-stop platform for pet owners that can meet all of their demands. We are grateful for Fireside Ventures, Saama Capital, and DSG Consumer Partners’ support along the way. We hope to use their knowledge to establish ourselves as India’s most favoured and adored pet-care platform.

In the past 18 months, Supertails has recorded an ARR of Rs 50 crores. The company intends to intensify growth and expansion efforts to reach Rs 100 crores ARR by March 2023.

Fireside Ventures’ Kanwaljit Singh, the company’s founder and managing partner, continued, “As an early-stage consumer-focused VC, we are constantly on the lookout for consumer trends that have the potential to create enduring brands. Pet ownership in metro and tier 1 cities is one such emerging market. And in this group, Supertails stands out as a special online resource that offers pet care as well as pet extravagances in areas like food, grooming, and fashion.

According to Ash Lilani, managing partner and co-founder of Saama Capital, “Supertails.com is resolving issues that pet owners have faced for decades. Their growth coincides with India’s pet-care industry, which is seeing rapid expansion. I’m looking forward to what Varun, Aman, and Vineet have planned for the following growth phase.

“India’s pet care business is at a very early stage of its evolution,” stated Deepak I. Shahdadpuri, Managing Director and Founder of DSG Consumer Partners. In all pet-related areas, including food, medical care, toys and accessories, grooming, and other services, we see a large market opportunity. Supertails.com is in a good position to dominate this market.

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