Sujatra, a Designer Ethnic Wear Startup, Secures Debt Funding from Velocity

• ByStartupStory     |    June 21, 2023

Sujatra, a burgeoning designer ethnic wear startup, has successfully secured debt funding from Velocity, a prominent venture capital firm backed by renowned investor Peter Thiel. The undisclosed amount of funding will be utilized to fuel Sujatra’s expansion efforts, enabling the company to broaden its operations and reach new customers.

Founded in 2016 by Chitralekha Das, a visionary entrepreneur, Sujatra aims to offer a contemporary twist on traditional Indian art forms. Drawing inspiration from Indian art, paintings, and fabrics, the company’s products combine style with comfort. Sujatra primarily caters to women seeking distinctive and fashionable ethnic wear.

Expressing her enthusiasm about the partnership with Velocity, Chitralekha Das, Founder and CEO of Sujatra, commented, “We are excited to partner with Velocity to help us grow our business. This funding will allow us to expand our product range, open new stores, and launch our e-commerce platform.”

Ajay Agarwal, Managing Partner of Velocity, expressed admiration for Sujatra’s unique design aesthetic and its devoted customer base. He stated, “We are impressed by Sujatra’s unique design aesthetic and its strong customer following. We believe that Sujatra has the potential to become a leading brand in the designer ethnic wear market.”

With this latest funding, Sujatra is strategically positioned to continue its upward trajectory and emerge as a key player in the designer ethnic wear market. The company remains committed to delivering high-quality products that are deeply rooted in Indian art and culture.

About Sujatra: Sujatra is a pioneering designer ethnic wear startup founded in 2016 by Chitralekha Das. The company draws inspiration from Indian art, paintings, and fabrics to create stylish and comfortable ethnic wear for women seeking distinctive fashion choices.

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