StanPlus switches its name to RED.Health and introduces four new business sectors
- ByStartupStory | January 31, 2023
The largest medical emergency response platform in India, StanPlus, has started a rebranding initiative under the name RED.Health. A comprehensive Emergency Care Network for the nation is being developed, built, and offered through the announcement of four new business verticals. These include RED Academy, RED Priority Clinics, RED Assist, and RED Ambulances.
The company is also creating a technology centre within, called RED Edge, to reinforce the current technical support and work on new product development for all the new business verticals in order to broaden its current offers. Under the direction of Suhas Kulkarni, CPTO and Founding Member, RED.Health, Red Edge, with an aim to revolutionise India’s emergency response system with AI and GPS Mapping, will be utilised.
Prabhdeep Singh, founder and CEO, RED.Health, said, “India is making progress in addressing the over 500,000 emergency cases through timely interventions each year. Since the concept of EMS is fairly new, the biggest challenge for EMS has been infrastructure and manpower. With the launch of our new verticals, we are embarking on a new endeavour to build India’s largest emergency network.
Our goal is to strengthen this through collaborations and training in order to provide professional treatment quickly, empathetically, and consistently. We are maintaining loyal to our purpose of a patient-first approach to saving lives as we transition into RED.Health, he added. Our tech-led services are the answer in times of crisis.
The brand’s logo, website, and social media channels have all changed in tandem with the rebranding, and the campaign is now visible across a variety of communication touch points, including digital, outdoor, and social. The organisation has totally renamed its ambulances, the inside and outside of the Clinics, as well as our regional offices, as part of the branding process. Additionally, to enhance the visibility of the new brand, the company changed the logo on the uniforms used by its ground employees, such as drivers and paramedics.
The company RED.Health (formerly known as StanPlus) has so far raised $22.6 million from backers including HealthQuad, Kalaari Capital, and HealthX Capital Singapore. With a partner fleet of more than 5,000 ambulances, ten air ambulances, a relationship with more than 300 hospitals, and a staff of more than 1,200 medical professionals, RED Ambulances saves 30 lakh lives
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