Funding Alert

Live commerce startup Shopr.tv raises $1.7 million in funding from Y-Combinator


Shopr.tv, a live commerce startup, has raised $1.7 million in funding from institutional investors such as Beenext and Y-Combinator, as well as angel investors such as Kunal Shah of Cred.The startup, founded in 2021 by Akhil Suhag, Akshay Suhag, Mukul Anand, and Tushar Dhara, stated that the funds will be invested in its technology, product, and team. Live commerce is a relatively new trend in the e-commerce industry in which a customer can buy a product in real-time while browsing the website while interacting with the seller on a live stream through chats and reactions.

Shopr.tv

According to a McKinsey report, by 2026, live commerce could account for 10-20% of all e-commerce sales. A RedSeer report estimates that the live commerce market could be worth $5 billion by 2025. Locus Ventures, Shiprocket, Goodwater Capital, and angel investors such as Groww’s Lalit Keshre and Afore Capital’s Venky Karnam also participated in the seed round. “We have the right product and team, an enthusiastic market, and now the perfect partners who share our vision,” Suhag, cofounder and CEO of Shop.tv. said.

Trell, Simsim, and Bulbul are among the live commerce apps available in India. Earlier this year, Walmart-owned Flipkart joined the live commerce bandwagon, becoming one of the largest e-tailers to do so. During the recently concluded festive sale, Flipkart’s rival Amazon launched ‘Amazon Live,’ which allowed content creators who launched products to interact with customers in real-time, run polls, and offer deals.

 

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