Funding Alert

ServeClub Raises Seed Funding to Accelerate India’s Pickleball Revolution

• ByStartupStory     |    June 4, 2025

ServeClub, an emerging homegrown brand focused on pickleball equipment, has successfully raised seed funding to scale operations, enhance product offerings, and fuel India’s growing interest in the sport. The round saw participation from several notable investors including Manish Poddar, Co-founder of Rare Rabbit; Pratham Mittal, Founder of Masters’ Union and Tetr; and Malika Sadani, Co-founder of The Moms Co.

Founded in 2024 by a global cohort of students from the US, Cuba, Mexico, Germany, and India while studying at Tetr College of Business, ServeClub aims to democratize access to high-quality sports gear for the rapidly growing pickleball community in India. The brand offers USAPA-certified pickleball paddles, affordably priced between INR 7,000 and INR 9,000, which is nearly half the cost of top international alternatives.

The newly acquired funds will be strategically deployed towards product development, expanding distribution across both online and offline channels, and deepening partnerships with key players in the ecosystem. ServeClub already collaborates with over 25 pickleball-focused entities including courts, clubs, and fitness brands, and is eyeing 20–25% monthly sales growth over the next two quarters.

“I am excited to lead the seed round for ServeClub, a brand that is filling a significant gap in the Indian sports equipment market,” said Manish Poddar. “The rapid growth of pickleball presents a unique opportunity to offer high-quality, affordable gear tailored for Indian players.”

Malika Sadani echoed similar sentiments, stating, “Their focus on building strong partnerships and fostering community engagement will be key drivers in scaling the sport’s reach.”

ServeClub’s go-to-market strategy includes not just direct-to-consumer sales but also community engagement programs, grassroots tournaments, and on-ground experiences to promote the sport and strengthen its presence across urban and semi-urban India.

“Pickleball is one of the fastest-growing sports in India, yet access to quality, affordable gear remains limited,” said Jeet Totla, Co-founder of ServeClub. “With this funding, we aim to expand our product line, deepen our court and club partnerships, and build India’s most trusted pickleball brand.”

The investment marks a significant milestone for ServeClub, aligning with the broader wave of India’s sports-tech and recreational activity boom. As pickleball continues to gain traction among both youth and adults, ServeClub is well-positioned to serve as a leading force in its nationwide adoption.

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