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Saveit Joins ONDC as Certified Buyer App, Targets ONDC-Based Food Delivery in Tier 2 Cities

• ByStartupStory     |    June 12, 2025

In a significant strategic milestone, Saveit, the flagship product of Affluenceit Fintech Pvt. Ltd., has officially been onboarded as a Buyer App on India’s Open Network for Digital Commerce (ONDC). This move positions Saveit among a new wave of fintech innovators leveraging ONDC’s open protocols to democratize access to digital commerce across the country.

The onboarding grants Saveit the ability to connect users directly with ONDC’s vast seller network — spanning groceries, electronics, fashion, gifting, utilities, and more — through a unified, app-based shopping experience.

“We are pleased to share that Saveit is now officially recognized by ONDC as a certified Buyer App. Starting soon, users can access a wider range of products—across categories from grocery to electronics—through the ONDC network within the Saveit app,” said Vindhyawashini Srivastava, Founder & CEO, Saveit.

Fixing ONDC-Based Food Delivery in Small Cities

While ONDC’s food delivery framework is built on an open ecosystem, its real-world implementation in Tier 2 cities has faced challenges — including delays in order fulfilment, inconsistent logistics coordination, and lack of integrated merchant-user engagement.

Saveit, through its integration with ONDC, aims to solve this by building an ONDC-powered food delivery layer that operates on minimum delivery timelines, without compromising on price or quality.

Initially, this optimized ONDC-based food delivery model will roll out in Lucknow, Gorakhpur, and three additional Tier 2 cities, with a focus on premium experience at affordable pricing for the end user.

With better logistics alignment, curated partner onboarding, and Saveit’s own customer success workflows, the platform is expected to deliver a superior experience compared to standalone ONDC Buyer Apps that rely solely on the open protocol without local enhancements.

Empowering Bharat Through a Full-Spectrum Saving Ecosystem

What truly differentiates Saveit is its fusion of commerce with a robust financial empowerment engine. ONDC-backed commerce is now layered with:

Instant deals and ONDC-linked merchant offers

UPI-enabled credit lines for smart checkout

Cashback and Saveit coins on every transaction

Bill payments, rewards, and gifting under one unified experience

“Just like the Government envisions empowering local vendors through ONDC, Saveit is committed to fulfilling that mission — by enabling users to access the best possible prices on the ONDC network while strengthening their ability to save, earn rewards, and grow digitally,” added Srivastava.

Compliance Meets Innovation

The company confirms that all public messaging is compliant with ONDC’s governance norms. While onboarding status and user-facing features can be announced, sensitive contractual clauses such as service fees, settlements, and indemnities remain strictly confidential, as per ONDC policy.

Looking Ahead

With its Buyer App certification, Saveit is now primed to deliver the best of ONDC to Tier 2 and Tier 3 India — combining government-backed inclusivity with fintech-led innovation.

From premium food delivery to value-driven shopping, and from micro-credit to loyalty ecosystems, Saveit is building the next-generation platform for Digital Bharat — where every order saves more than just money.

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