Rozana Secures $22.5M Funding Led by Bertelsmann India Investments

• ByStartupStory     |    March 6, 2024

Rural e-commerce startup Rozana announced a $22.5 million funding round led by Bertelsmann India Investments (BII), with Fireside Ventures and existing investors also participating. 

“With this funding, we will continue building out our logistics and supply chain infrastructure to reach new districts and empower rural communities with access to essential products,” said Ankur Dahiya, CEO and Co-founder of Rozana. The company plans to utilize the capital to expand its warehousing and logistics reach into new districts, enhance its technology platform, and increase hiring across technology, product, and operations teams. 

Kanwal Singh, Founder and Managing Partner of Fireside Ventures, expressed confidence in Rozana’s business model, stating, “Rozana’s focus on providing a wide range of products across categories in rural markets and the unique background of their founders make them well-poised to build a very successful business.” 

Operating across 13 districts in Uttar Pradesh and Haryana, Rozana leverages an extensive network of approximately 18,000 peer partners. “The opportunity in rural India is greatly underappreciated and this team is the ideal one to unlock it,” remarked Rohit Sood, Partner at Bertelsmann India Investments. 

Established in 2021 by Ankur Dahiya, Adwait Vikram Singh, Mukesh Christopher, and Prithvi Pal Singh, Rozana specializes in an e-commerce platform and logistics network tailored exclusively to the needs of rural communities in India.

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