Retail Tech startup TrapTheDeal raises undisclosed amount in funding round led by Sanjeev Dhull
- ByStartupStory | January 31, 2023
Retail Tech startup – TrapTheDeal has raised undisclosed amount in funding round led by Sanjeev Dhull (An Angel Investor) at pre-money Valuation of 10 cr.
Sanjeev said “The funds will be used for newly launched Consumer durable brand – Blinken for expansion in tyre 3 & tyre 4 market via technology & building D2C network. The idea is to make Luxury product available at affordable price to the masses of the society. Brand Blinken will cater to small & large appliances for home utilities. Very soon, we will start our in-house manufacturing units”.
TrapTheDeal founded in 2022 by Vinay K Mishra is focused on creating a smooth procurement process for retailers in tier 3 and tier 4 cities in the Electronics Segment via their technology-based platform.
Mishra intends to enhance the existing retail-tech with SAAS. The company targets retailers and Direct-to-Consumer (D2C) from metro and non-metro cities, as well as rural market areas.
And soon by April Trapthedeal is All Set to Start its Manufacturing unit in Noida-Greater Noida in Home Appliances, which will also help to generate employment and contribute in Make in India a 5 trillion dollar economy.
TrapTheDeal has informed Startup Story of this development via email.
Sanjeev Dhull is a postgraduate, MBA, and a compiler of books on sales and marketing books. He served as Chairman on the boards of several leading ecommerce companies, he led the Indian Retail Chain working with Rocket Internet’s driven Jabong.com. Fab Furnish.com, Print Venue.com, 21diamonds.com, and Office Yes.com
He has extensive experience in the media, automobiles, and productions, having worked for the Hindustan Times Group, Hyundai Automobiles, and news channels. In 2007, he was the Brand Head for the Page3 tabloid in Delhi.
He is an Angel Investor in Mera Cashier, a digital khata book, and investor & the board member of Radiate Eservices (a customer support company) and Techknowlabs (Technology Company). He enjoys mentoring and advising startups and young entrepreneurs on legal and investment pitching.
Sanjeev has always been interested in doing something positive for the environment and society as a whole. Since 2019, his trust, Greenothon, has been planting Food Plants, and he is now focusing on Food Forest to solve local employment, local food, waterbodies treatment, and environmental problems.
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