Reddit Appoints Cricket Legend Sachin Tendulkar as Global Brand Ambassador
- ByStartupStory | June 19, 2025
Social media platform Reddit has announced Indian cricket icon Sachin Tendulkar as its official brand ambassador, marking a significant move to expand its presence in India and tap into the growing passion for sports on the platform.
As part of this partnership, Reddit users will now have the exclusive opportunity to engage directly with the “Master Blaster” through his official Reddit profile. Tendulkar will be sharing personal reflections, match insights, and exclusive content, allowing fans to interact with one of cricket’s most revered figures in a whole new way.
“In the coming months, Tendulkar will also appear in a new marketing campaign for Reddit in India as well as other markets throughout the world,” the company said in a statement.
Commenting on the collaboration, Tendulkar said, “For me, cricket has always been about that pure connection with people, on and off the field. In getting to know Reddit, what stands out is the sheer passion that brings its communities together.”
Durgesh Kaushik, Vice President of International Growth at Reddit, added, “His presence on the field fostered a powerful sense of community among fans, who were drawn together by their shared admiration for the ‘Master Blaster’. Tendulkar’s name is synonymous with cricketing excellence and community spirit — values that align deeply with Reddit.”
The move comes at a time when Reddit is witnessing a surge in sports-related conversations, with a 30% year-on-year rise in interest on its platform globally. Reddit has been steadily expanding its sports footprint, having recently announced partnerships with Serie A, and several major US sports leagues such as the NFL, NBA, MLB, PGA Tour, and NASCAR.
With Tendulkar’s unmatched legacy and fanbase, Reddit is aiming to strengthen its foothold in India, one of the world’s largest and most engaged digital markets. Through this strategic association, the platform is hoping to foster deeper community participation and broaden its appeal to sports fans globally.
Also Read
Follow Startup Story
Related Posts
