Ranveer Singh Joins Forces with Cult.fit as Brand Ambassador
- ByStartupStory | August 5, 2023
Cult.fit, a prominent health and fitness brand in India, has officially welcomed Ranveer Singh to its ranks as the brand ambassador. This collaboration aims to harness Singh’s vibrant energy and dedication to a healthy lifestyle to promote various fitness initiatives and campaigns.
In this partnership, Ranveer Singh will be featured across a range of innovative platforms, both on-ground and digital, including the cult.fit app, fitness centers, and social media. The goal is to inspire individuals across India to place greater emphasis on their fitness and well-being. Leveraging Singh’s widespread popularity, Cult.fit intends to highlight the significance of an active lifestyle and underscore cult.fit’s role as a trusted companion on this transformative fitness journey.
Naresh Krishnaswamy, the head of cult.fit, expressed his excitement about this collaboration, emphasizing the alignment between Ranveer Singh’s energetic persona and the brand’s vision. He emphasized that the association aims to extend cult.fit’s message to a broader audience, making fitness accessible and enjoyable for all.
Ranveer Singh’s involvement extends beyond traditional brand ambassadorship. He assumes the role of cult.fit’s “motivator in chief,” playfully breaking away from conventional motivational approaches to inspire people to engage in fitness activities. Singh’s commitment is further highlighted by his decision to become a shareholder in Curefit, the parent company of cult.fit.
“I am delighted to be associated with cult.fit, as a brand ambassador and shareholder, as we strive towards breaking stereotypes around fitness and making it more accessible to all. I strongly believe in the power of physical well-being, which is all about being fit beyond mere aesthetics. Fitness has been an integral part of my routine. As motivator in chief at cult.fit, I look forward to encouraging more people to shift towards an active and healthy lifestyle and embark on their own fitness journeys,” Ranveer Singh added.
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