In a groundbreaking development for India’s rapidly expanding plant-based foods sector, Nourish You, the country’s trailblazing superfood brand, proudly announces the complete acquisition of One Good, the nation’s most affordable and versatile vegan dairy brand. This strategic move represents the largest merger and acquisition activity in the conscious-consumption category and signifies a pivotal moment in India’s flourishing plant-based foods ecosystem.
Founded in 2016 as Goodmylk and headquartered in Bengaluru, One Good has garnered acclaim for its award-winning range of vegan dairy products, including milks, cheeses, chocolates, curd, ghee, butter, and more. The acquisition brings together two visionary teams, with One Good’s leadership, including CEO & Co-founder Abhay Rangan, CFO & Co-founder Radhika Datt, and COO Dhivakar Sathyamurthy, joining forces with Nourish You.
Nourish You, initially known for pioneering the cultivation of Quinoa and Chia in India, has expanded its footprint from 50 acres to an impressive 5000 acres. The company’s foray into the superfoods category, featuring innovative products such as fills, mueslis, and plant-based milk, has positioned its offerings in over 2,500 retail stores. Supported by influential investors like Zerodha’s Nikhil Kamath, actor and investor Samantha Ruth Prabhu, Darwinbox’s Rohit Chennamaneni, Triumph Group’s Y Janardhana Rao, Gruhas Proptech’s Abhijeet Pai, and KIMS Hospitals’ Abhinay Bollineni, Nourish You ventured into alternative dairy with the successful launch of Millet Mlk in early 2023.
One Good, renowned for making vegan milk more cost-effective than cow’s milk in specific regions, has been a leader in the vegan dairy category, having acquired three plant-based companies to date. The brand is steadfast in its mission to provide high-quality, accessible plant-based nutrition to all, aligning seamlessly with Nourish You’s commitment to animal welfare and providing healthy, affordable plant-based foods.
Krishna Reddy, Co-founder of Nourish You, commented on the acquisition, stating, “From introducing India to the power of superfoods and now acquiring One Good, Nourish You evolves from being a superfood brand to a plant-based brand, embracing a more inclusive vision.” Reddy emphasized the revolutionary journey of One Good, born with a vision to create a major dairy company without reliance on animals, led by a dedicated team of vegans committed to innovation and animal protection.
Abhay Rangan, CEO and Co-founder of One Good, expressed excitement about joining the Nourish You family, saying, “Our journey towards creating One Good was ignited by a passion for animal rights and a dedication to accessible and affordable plant-based alternatives for all. We are excited about being a part of Nourish You’s incredible platform and leveraging their scale and operational excellence to build India’s biggest plant-based dairy company.”
The amalgamation of Nourish You’s growing retail presence with One Good’s robust direct-to-consumer engagement positions the unified entity as the go-to destination for innovative plant-based alternatives in India, reinforcing the commitment to make healthy, flavorful plant-based foods accessible to all.
