“Pepperfry appoints Hussaine Kesury as Chief Activation Officer to Lead Omnichannel Efforts and Retail Expansion”

• ByStartup Story Team     |    March 27, 2023

Hussaine Kesury has been appointed as the chief activation officer by Pepperfry, as announced by the company. In his new position, Kesury will be responsible for overseeing Pepperfry’s omnichannel initiatives for both the Company-Owned Company-Operated (COCO) and Franchise-Owned Franchise-Operated (FOFO) Studio businesses. He will also be in charge of managing and expanding the company’s retail presence.

Hussaine Kesury, who has now been appointed as the chief activation officer at Pepperfry, previously served as the chief category officer. In his previous role, he was responsible for expanding the marketplace and scaling the direct-to-consumer private labels. Kesury has over 20 years of experience in various sectors such as marketing, sales, and product management, having worked at companies such as eBay India, Tata AIG Life Insurance, and ICICI Bank. It is believed that Kesury has been associated with Pepperfry since its establishment.

 

According to Ashish Shah, co-founder and chief operating officer of Pepperfry, Hussaine Kesury has been an integral part of the company since its inception. Over the years, Kesury and his team have contributed to building a strong supply side for the business, which has made Pepperfry the largest home products destination in India. Shah also stated that Kesury has extensive knowledge about the company’s products, merchants, and markets, and is a well-known leader in the industry. With over 200 Company-owned and Franchise-owned Studios in 100 cities in India, Shah believes that Kesury’s decade-long experience with Pepperfry will help scale the business to new heights and make it one of the most profitable franchise businesses in India in the years to come.

Hussaine Kesury, the newly appointed chief activation officer of Pepperfry, stated that innovation is essential to keep up with the changing retail landscape in India and to provide customers with an exceptional shopping experience. Kesury expressed his enthusiasm for taking on this new role at Pepperfry.

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