Fintech

Pay10 Appoints Virat Kohli and Anushka Sharma as Global Brand Ambassadors Ahead of UPI App Launch

• ByStartupStory     |    October 9, 2025

Digital payments and fintech company Pay10 has announced Virat Kohli and Anushka Sharma as its new Global Brand Ambassadors ahead of the launch of its UPI-enabled payments app in India.

The collaboration marks a significant milestone for Pay10 as it prepares to enter India’s highly competitive payments ecosystem, positioning itself as a platform that combines innovation, trust, and inclusivity. The power couple will headline Pay10’s upcoming brand campaigns, including digital activations and multimedia storytelling focused on secure, seamless, and interoperable digital payments.

Uniting Star Power with Digital Innovation

Commenting on the partnership, Prabhpreet Singh Gill (Harry Gill), Chairman of Pay10, said: “Pay10 is building a brand for the next generation of digital finance — one that is innovative and highly trusted. Virat and Anushka embody these same qualities. His discipline, performance, and passion, and her creativity, authenticity, and entrepreneurial spirit together make them ideal brand ambassadors to tell our story as we launch the Pay10 brand.”

The endorsement aligns with Pay10’s mission to empower businesses of all sizes  especially SMEs with reliable payment infrastructure, enabling them to compete effectively in a digital-first economy.

Kohli and Sharma Championing Trust and Performance

Expressing his excitement, Virat Kohli said:“ Pay10 is transforming digital payments by setting new standards for innovation, trust, and excellence. I’m proud to support a brand that shares my commitment to constantly pushing boundaries and striving for world-class performance.”

Echoing similar sentiments, Anushka Sharma added: “Payments with Pay10 are smooth and secure, giving businesses and their customers convenience, speed, and trust. I understand how important it is to have reliable payment solutions that make every transaction effortless.”

With a combined following of over 500 million across social platforms, the duo’s influence will help Pay10 connect with diverse audiences across geographies and age groups.

About Pay10

Headquartered in New Delhi, Pay10 is regulated by the Reserve Bank of India (RBI) and holds PA–PG, PA–CB, and PPI Issuer licenses, enabling it to offer a compliant and scalable payments ecosystem for both consumers and enterprises.

Its Alternative Payment Methods (APM) suite supports instant payments, remittances, merchant services, and cross-border transactions, integrating with national schemes such as UPI. The platform’s Dynamic QR-driven system allows a unified experience across wallets, merchants, and consumers.

Pay10 currently partners with leading institutions such as IRCTC, CheQ, BSES, Flipkart Wholesale, BlackBuck, Reliance General Insurance, Branch, and ICICI Lombard, among others.

 

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