Funding Alert

P-TAL, Artisanal Kitchenware Startup, Raises Rs 4.33 Cr in Seed Funding

• ByStartupStory     |    October 16, 2023

P-TAL, a startup specializing in artisanal kitchenware, cookware, and home decor items, has raised Rs 4.33 crore in seed funding, with Titan Capital leading the investment round. This funding will be used to expand the company’s team and build its brand.

Notable investors, including Anicut Capital, Ghazal Alagh (Mamaearth), Sandeep Aggarwal (Droom and Shopclues), and others, have also participated in the funding round.

P-TAL’s products are meticulously handcrafted by the Thatheras of Jandiala Guru, Punjab, whose craftsmanship is recognized on UNESCO’s Intangible Cultural Heritage list. P-TAL has reported substantial growth, contributing to the revival of the Thatheras’ craft and increasing the monthly income of 55 artisan families by more than 1200%.

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Its products have gained recognition and have been selected as gifts by esteemed organizations, including the Reserve Bank of India (RBI), Pernod Ricard, and the G20 Summit in 2023.

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