OTPless strengthens leadership team with new appointments, backed by Kunal Shah

• ByStartupStory     |    May 10, 2023

OTPless, a SaaS identity management platform, has hired three new executives to its leadership team. Anubhav Mathur, formerly the Director of Engineering at BharatPe, will be the Chief Technology Officer (CTO). Pawan Pathak, a former executive at Ola, has been named Chief Product Officer (CPO), while Sahil Chawla, who held senior sales positions at BharatPe and Zomato, has been appointed Chief Sales Officer (CSO).

OTPless, founded by Tanmay Sagar and Satyam Nathani, former members of BharatPe, and led by CEO Bhavik Koladiya, is based in Delhi. The SaaS identity management platform offers authentication and authorization services to applications and websites. OTPless provides an easy-to-integrate solution for developers and IT teams to add secure user authentication to their products, as well as features like one-tap passwordless WhatsApp and email sign-in for users’ convenience and security.

Since its launch in October 2022, OTPless has onboarded more than 2,000 clients, such as BharatPe, PostPe, Freo, CityMall, EasyEats, GameZop, Capri Global, and Park+, and has processed over 7 million authentication requests as of January 2023.

According to OTPless CEO Bhavik Koladiya, “We are delighted to have Anubhav, Pawan, and Sahil join our leadership team. Their knowledge, background, and leadership abilities will be crucial as we expand and create new solutions. As a global authentication firm created in India, they will play a significant role in driving OTP-less’ success.”

OTPless has secured a seed funding round of approximately $2.7 million from several angel investors, including Kunal Shah (Cred), Neeraj Arora (Venture Highway), Amrish Rau (Pine Labs), Jitendra Gupta (Jupiter), Utsav Somani (Angellist), Amit Jain (Uber), Fabrice Grinda (OLX), and Luke Skertich (FJ Labs).

Koladiya stated that “OTPless is in a favorable position to take advantage of the increasing need for secure identity management solutions, given its emphasis on authentication and authorization services for apps and websites”. Koladiya also mentioned that “the  addition of these executives to the team will enhance OTPless’ capability to provide advanced technological solutions to its clients, despite being launched only a few months ago”.

According to market research, the customer identity and access management market is expected to grow to $25 billion by 2025, while the workforce identity market is projected to reach $35 billion by 2025 with a compound annual growth rate (CAGR) of 17.3%. The market is primarily driven by the increasing adoption of digital transformation initiatives and the need for secure identity management solutions.

OTPless aims to establish itself as a leading provider of secure and user-friendly authentication solutions and take on established competitors like Auth0 and Okta.

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