Orders on cloud kitchens rev up 30-35% on New Year’s Eve

• ByStartupStory     |    January 2, 2023

According to several sources, restaurants and cloud kitchens saw a 30-35% increase in order volumes on Saturday, as people celebrated New Year’s Eve, compared to December 31, 2021.

In addition, food delivery platforms Zomato and Swiggy have seen a significant increase in orders. A year ago, these platforms saw all-time high sales volumes as people stayed indoors due to the Covid-19 spread.

On Saturday evening, Zomato CEO Deepinder Goyal urged customers to order early to avoid the year-end rush and warned of a potential server crash. According to Goyal, overall order volume was 45% higher than the previous New Year’s Eve. Zomato had delivered over two million orders as of December 31, 2021.

At 6.40pm, Goyal tweeted: “We have touched last year’s OPM (orders per minute) already!”

Swiggy’s founder and CEO, Sriharsha Majety, stated that as of 6.33 p.m. on Saturday, the company had delivered over 1.3 million orders. According to the company, there was a 46% increase in traffic from tier-2 and tier-3 cities compared to regular days. As a result, these cities saw a 49% increase in orders over 2021.

As per reports, Swiggy saw a 126% increase in the number of active users on the platform as the evening progressed, with the highest number of orders coming in from Bengaluru, Hyderabad, Mumbai, Delhi, and Chennai.

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