Olympic Champ Neeraj Chopra Throws Weight Behind Regional OTT Platform Stage
- ByStartupStory | November 28, 2023
STAGE, the driving force behind the #BoliyonKiKranti movement, proudly announces the investment of Olympic Gold Medalist Neeraj Chopra in the platform. This significant collaboration signifies a joint commitment to safeguarding Bharat’s rich cultural heritage embedded in its diverse regional dialects.
Vinay Singhal, CEO, and co-founder of STAGE, expressed his enthusiasm about Neeraj Chopra’s investment, stating, “We believe in the compelling force of storytelling and the unifying potential of regional content. Neeraj Chopra’s involvement adds an impactful and relevant dimension to our mission, and we are elated to welcome him aboard.”
At a press event held at Neeraj’s ancestral village of Khandra in Panipat, the Olympic champion highlighted the importance of cultural preservation. He stated, “Cultural preservation and pride in where we come from are woven into the fabric of our identity. My investment in STAGE represents more than just a desire to rekindle the flames of our diverse regional dialects. We will embark on a journey together to reawaken dormant languages and empower every voice, ensuring that our cultural heritage thrives in its true form through this platform.”
The strategic partnership was lauded by Divyanshu Singh, COO of JSW Sports, who facilitated the association. He commented, “Neeraj is a global icon who remains very local and connected to his roots. His coming on board as an investor with STAGE, which is a very dialect-centric OTT platform, is very relevant to him and the brand. It’s a long-term association, and one we at JSW Sports are very delighted to have facilitated for him.”
STAGE and Neeraj Chopra’s alliance aims to redefine boundaries, raise cultural consciousness, and lead a revolution in preserving and celebrating Bharat’s linguistic diversity.
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