Odisha News Channel Introduces AI-Powered Virtual News Anchor Lisa

• ByStartupStory     |    July 10, 2023

A private news channel in Odisha has made headlines with the unveiling of its AI-powered virtual news anchor named Lisa. Lisa, a computer-generated model dressed in Odisha’s traditional handloom saree, has been programmed to deliver news in both Odia and English on OTV Network’s television and digital platforms, as stated in a company announcement.

While Lisa possesses the ability to speak multiple languages, her initial focus will be on presenting news in Odia and English. This introduction marks a significant milestone in Odia television journalism’s embrace of artificial intelligence technology.

Meet Lisa, OTV and Odisha’s first AI news anchor set to revolutionize TV Broadcasting & Journalism#AIAnchorLisa #Lisa #Odisha #OTVNews #OTVAnchorLisa pic.twitter.com/NDm9ZAz8YW

— OTV (@otvnews) July 9, 2023

The company statement further mentioned, “Efforts are underway to make Lisa more proficient in Odia in the coming days. You can find and follow Lisa on all the prominent social media platforms like Instagram, Facebook, among others.”

AI news anchors like Lisa are computer-generated models that utilize natural language processing and deep learning techniques to synthesize realistic speech and facial expressions. With a high degree of accuracy and emotional delivery, they are capable of presenting news stories.

Some AI news anchors even possess the ability to respond to viewer questions in real-time. Experts believe that AI news anchors have the potential to revolutionize the way news is delivered. They could provide round-the-clock coverage of breaking news and personalize news stories for individual viewers.

However, alongside the excitement surrounding this development, there are also concerns about the potential misuse of AI news anchors to spread misinformation or propaganda.

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