Nodwin Gaming, Nazara’s arm, invests €8M in German game maker

• ByStartupStory     |    February 2, 2024

Nodwin Gaming, the esports arm of Nazara Technologies, declared an €8 million (about Rs 75 crore) investment in Freaks 4U Gaming, a Germany-based company, acquiring a 13.51 percent stake. The investment aims to enhance capabilities in global markets, with the Singapore subsidiary contributing €4.4 million for a 7.4 percent stake, and converting a previous €3.6 million investment to a 6.1 percent stake.

Additionally, Nodwin Gaming secures the right to potentially acquire majority control of Freaks 4U Gaming through a stock-swap with Nodwin Gaming shares in the future. Freaks 4U Gaming, established in 2011, is a global esports and gaming agency based in Berlin, offering various solutions including brand consultancy, event management, and broadcast productions.

Nazara Technologies emphasized the collaborative strength of both entities, stating, “Together, Freaks (4U Gaming) and Nodwin Gaming will become even more relevant for global consumer brands and game publishers to operate seamlessly across emerging and developed markets.”

Under this alliance, Nodwin Gaming and Freaks 4U Gaming plan to utilize each other’s resources in key territories, enhancing their reach in both developed and emerging markets. Nodwin Gaming co-founder Akshat Rathee expressed the growing strength of their collaboration, particularly in PC and mobile gaming, and the financial contribution as a commitment to advancing together.

Nodwin Gaming’s strategic investment comes after its previous funding round, where it raised $28 million in May 2023, valuing the company at $349 million. Over the past year, Nodwin Gaming expanded its offerings through acquisitions, including the recent purchase of Comic Con India, aiming to strengthen its events portfolio.

Freaks 4U Gaming CEO Michael Haenisch expressed excitement about collaborating with Nodwin, acknowledging Nodwin’s impact in the global gaming and esports landscape.

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