Myntra Secures Franchise Rights for UK’s NEXT

• ByStartupStory     |    March 22, 2024

Myntra, India’s leading fashion e-commerce platform, has announced a strategic move to expand its international fashion offerings by securing franchise rights for NEXT, the UK’s largest fashion retailer. This collaboration marks a significant step for both companies in tapping into the thriving Indian market.

Under the agreement, Myntra Jabong Pvt Ltd will be entrusted with the distribution and management of NEXT products in India. This partnership will enable NEXT to penetrate the vast and dynamic Indian market through Myntra’s extensive network of independent franchise partners and distributors.

NEXT, renowned for its trendsetting collections, will leverage Myntra’s platform to establish a strong omni-channel presence in India, catering to diverse consumer preferences across the country. The partnership will see the launch of NEXT branded stores in key Indian cities such as Delhi, Mumbai, and Bengaluru, alongside a robust online presence on the Myntra platform.

In a statement regarding the collaboration, Nandita Sinha, CEO of Myntra, expressed enthusiasm about deepening the association with NEXT and emphasized the potential for exponential growth in the brand’s presence in India. She said, “We are thrilled to deepen our association with NEXT and strategically build its omni-channel presence in the country. With a strong playbook in exponentially building adoption for global brands ground-up, we are looking forward to unlocking the next phase of growth in the brand’s India scale-up journey.”

Simon Wolfson, Chief Executive of NEXT, echoed the sentiment, stating, “We are excited to collaborate with Myntra in one of the world’s fastest-growing markets.”

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