Myntra brings Boohoo Group brands to India

• ByStartupStory     |    December 1, 2022

The UK-based fashion house, Boohoo Group, has made its entry into the Indian market with Flipkart-backed online marketplace Myntra. Brands such as Boohoo, Dorothy Perkins (DP), and Nasty Gal, will offer over 1500 styles across categories like dresses, tops, bottoms, and footwear, as a part of the launch on the online marketplace. 

Boohoo Group has a portfolio of 13 different fashion and lifestyle brands that sell clothing, shoes, accessories, and beauty to millions of customers across the globe. Its portfolio comprises brands such as Dorothy Perkins, Coast, Karen Millen, Boohoo, Oasis, Warehouse, Nasty Gal, and Debenhams, among others.

The association with Myntra will mark Dorothy Perkins’ re-entry into the country, following the brand’s acquisition by the Boohoo Group.

Myntra’s upcoming seventeenth edition of the End of Reason Sale will see the addition of the brand. To be sure, boohoo supplies fashion to over 100 countries, including major markets like the USA, UK, France, and Australia. The three brands will be housed under a dedicated Online Brand Store (OBS) on Myntra, to enable shoppers to easily browse.

Recently, Myntra added private labels from American retailer Macy’s to its platform. The Indian market represents a great opportunity for the Boohoo Group and Myntra’s digital-first approach makes this a great strategic partnership, John Lyttle, CEO, of Boohoo Group, said. For the six months ended 31 August 2022, Boohoo Group reported revenues of £ 882 million. It had 19 million active customers, at the end of the first half of the year.

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