MyEra, a Mar-tech startup, Secures Undisclosed Investment from EvolveX

• ByStartupStory     |    November 2, 2023

EvolveX, an early-stage program founded by We Founder Circle, has announced its most recent investment into MyEra, a tech-based platform poised to revolutionize the e-commerce industry. The funding round, led by EvolveX, represents a significant milestone in MyEra’s journey and reinforces EvolveX’s commitment to supporting promising startups.

MyEra, a standout participant in EvolveX’s Cohort 3, made its debut in April 2023, and it quickly captured the attention of investors with its innovative suite of intelligent apps. MyEra’s mission is to simplify marketing and sales processes, and its groundbreaking MyEra API, also known as the MyEra Button, empowers online shoppers to personalize products and virtually try them before making a purchase. This technology enhances the shopping experience, increasing customer satisfaction and reducing returns for online retailers.

The pre-seed funding round saw notable contributions from We Founder Circle and Vikas Aggarwal, further solidifying the potential of MyEra. Prior to this, MyEra had already secured funds from AIC-BIMTECH – SISFS and iStart – DoIT&C. With this recent injection of capital, MyEra has ambitious plans, including expanding its technical team, building robust technology infrastructure, conducting public outreach, developing and maintaining its platform, and enhancing its technical competence.

Bhawna Bhatnagar, Co-Founder of EvolveX, spoke about MyEra’s innovative potential, stating, “In the ever-evolving world of e-commerce, one of the persistent challenges has been the lack of engaging product customization and visualization technology. Shoppers often struggle to envision their desired products before purchasing, leading to higher return rates and dissatisfaction. MyEra’s intelligent solutions address this issue head-on, empowering online shoppers to personalize and virtually experience products, thereby enhancing the entire shopping journey. With our expertise and guidance, we are committed to helping MyEra become the go-to platform for e-commerce innovation.”

Anirudh Sharma, Co-founder and CEO of MyEra, expressed his enthusiasm about the investment, stating, “This fundraising comes at a very crucial stage in both our professional and personal lives. With this infusion of capital, as well as the mentorship of EvolveX, MyEra is poised to accelerate its development and revolutionize the e-commerce landscape, delivering unparalleled value to both shoppers and retailers alike. The dedication and ingenuity of our team, coupled with this strategic backing, herald a promising future for MyEra and the transformative potential of our technology.”

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MyEra aims to address significant challenges in the e-commerce industry, including the inability to visualize product customization before placing an order and the scarcity of virtual try-on technology in e-commerce. MyEra’s founder, Anirudh Sharma, brings a wealth of experience to the table, having previously built and scaled QuarkMe with Yug Dave and Shantanu Sriraj, who are now his co-founders, COO & CPO, respectively. My Era’s CTO, Abhinandan Agrawal, has a shared history with Anirudh Sharma, further strengthening their collaborative efforts. Anirudh’s diverse professional background encompasses roles such as CEO and Co-founder of QuarkMe, a graduate engineer trainee at EICHER Tractors (TAFE), and head of engine and transmission at Team Genesis (Shiv Nadar University). In addition to these roles, Anirudh currently serves as an advisor at AUS Innovations, where his expertise and innovation continue to make a substantial impact on the tech industry.

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