Mensa Brands acquires lifestyle smart wearables Brand Pebble

• ByStartupStory     |    June 15, 2022

With the acquisition of Noida-based Pebble, Mensa Brands, a Thrasio-styled rollup ecommerce business, has entered the smart wearable industry. According to a press release, the partnership will help Pebble expand its online presence and increase its marketing and branding efforts in order to become a household digital brand.

Pebble is a lifestyle electronics business founded in 2013 by Ajay and Komal Agarwal, a father-daughter combo. It has a statewide offline distribution network that sells audio items, fitness wearables, and charging solutions. In India and around the world, Mensa works together with partner companies to boost growth in digital marketplaces and D2C (direct-to-consumer) channels. It now has nearly 20 different brands.

Mensa Brands has made four acquisitions thus far this year. Gardening business Trustbasket, aromatherapy and personal care D2C firm Florona, and leather goods maker and seller Estalon were among the D2C aggregator.

Mensa is an eCommerce rollup business that acquires digital-first startups and helps them scale across several sectors. It was founded in May 2021 by former Myntra CEO Ananth Narayanan. Some of its investors include Accel Partners, Prosus, Tiger Global, Alpha Wave, and Norwest Ventures, as well as Kunal Shah and Rahul Mehta.

Mensa Brands took part in RENEE Cosmetics’ $10 million investment round in February. Equanimity and 9Unicorns also participated in the round. It joined the coveted unicorn club in November 2021 after receiving $135 million in its Series B fundraising round. It bought close to 14 D2C companies last year, including LilPicks for kids, High Star for jeans, Priyaasi for jewellery, and Karagiri for women’s clothes, to mention a few.

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